Decades of Pharma and Biotech Analytics Experience

Consulting, data analytics, tools, and process improvement supporting sound business decisions in the pharmaceutical and biotech industries

About Us
At Humanumeric, we specialize in helping drive the commercialization of pharmaceutical and biotech products by providing comprehensive data analytics and insights tailored to the needs of the specific market. Our focus is on delivering actionable intelligence to help businesses make informed decisions and improve performance in a dynamic and competitive environment.

Founded in 2014, in Austin, TX, Humanumeric is the continuation of a journey started by founders Paul McNiven and Kevin Norell in the 1990s, when forecasting and business analytics was in its infancy. Over the years, as the technology and techniques have evolved, Paul and Kevin have stayed at the forefront of innovation, adding new tools to their armamentarium, and developing the experience to know which to deploy, and when.

As our team grows, we've helped a new generation of forecasters embrace the challenges and opportunities of Big Data and Machine Learning in service of the underlying mission: bringing the right medical advancements to the right patients as efficiently as possible.

Paul McNiven

Co-Founder

Prior to co-founding Humanumeric, Paul was the President of Strategyst Consulting, Inc., and Managing Consultant of Strategic Forecasting & Quantitative Methods at the Mattson Jack Group, where he was responsible for the development of MJG’s modeling approach. During his 30 years of forecasting and modeling experience, he has worked in virtually every therapeutic area, and has deep experience in all types of quantitative decision support. He has created custom market models, epidemiology models, and forecasting platforms for dozens of pharmaceutical company clients, and has authored forecasting and Monte Carlo simulation software used by companies across the industry. Paul holds an M.Sci. in Theoretical Physics from the University of St. Andrews.

Kevin Norell

Co-Founder

Prior to co-founding Humanumeric, Kevin was a Senior Vice President with Kantar Health and MattsonJack, accumulating 15 years of experience in pharmaceutical market forecasting. With 30 years of experience in global commercial analytics and the pharmaceutical/biotech industry, he has been the lead architect and development director of pharmaceutical market forecasting software, has spoken at industry conferences, and conducted countless instructional workshops related to pharmaceutical market forecasting and oncology forecasting. He has also created custom market models, epidemiology models, and forecasting platforms for dozens of pharmaceutical company clients. Kevin holds a B.S.B.A. (Finance), magna cum laude, from the University of Missouri – St. Louis.

Forecasting
Providing unmatched support for all parts of the forecasting process including epidemiology research, data analytics, custom tools and forecasting platforms, training, and forecasting process improvement.

Forecasting and modeling is the core of our business, and has been since we began.

Population Data and Demographics

All of our epidemiology estimates are built upon a foundation of population projections by age, gender, and race/ethnicity (if relevant). Changing demographics and its impact on future population projections is one of the most-overlooked factors in forecasting.

Data Research and Integration

We supplement your internal and proprietary sources by scouring publicly available sources to arrive at the best possible patient population estimates. Sources include published literature, as well as public and private datasets. Our unique ability to derive defendable estimates from seemingly disparate data sets us apart. This helps us paint a fuller picture of the patient journey, and uncovers hidden opportunities and pitfalls in the market.

Market Analysis

We offer in-depth market analysis to help pharmaceutical companies understand industry trends, competitive landscape, as well as payer and consumer behavior.

Advanced Excel Models
We strive to make the most of what Microsoft Excel has to offer in terms of mathematical and analytics capabilities, data integration, and task automation.  We will work with you to make sure that models that we construct for you are as user-friendly as possible, including you in the design of the model interface and functionality.  Also, we can assist with integration of your proprietary data into the model as well as automating export of model outputs to your reporting systems.
Forecasting Training
We have been conducting instructional workshops covering epidemiology and pharmaceutical market modeling for 20+ years.  Topics include epidemiology research, incorporating demographic trends into your forecasts, changing risk factor rates (e.g. obesity) and their impact on future disease rates, Excel tips and tricks, constructing various types of market models, incorporating uncertainty into your forecasts, and many other topics.  We offer multi-client training sessions as well as client-specific training where you select the topics and agenda.

Oncology Epidemiology and Forecasting

Constructed a detailed forecast model of the Non-Small Cell Lung Cancer market that accounted for stage at diagnosis, patients' disease progression in both the adjuvant and metastatic settings, lines of therapy and treatment history, and genetic mutations both prior to and resulting from treatment.

Epidemiology and Orphan Drug Forecast

Constructed population estimates for a rare genetic disorder. This then formed the foundation for a forecast model for a drug with an orphan indication, including the impact of genetic testing and gene therapy on the population.

Forecasting Support

Provided forecasting support for a currently marketed, multi-billion dollar product franchise. Integrated weekly data updates, constructed new Excel-based forecast models to improve forecasting process and accuracy for the brands, and provided support for strategic decision-making.

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